Six checks before publication
- Intent: the page must solve a distinct user problem rather than repeat another URL.
- Evidence: material factual claims link to a source that supports them.
- Safety: medical and biocide advice stays within NHS and HSE boundaries.
- Clarity: the quick answer must be understandable without promotional language.
- Consistency: costs, treatment descriptions and service status cannot conflict across pages.
- Technical quality: headings, metadata, structured data, images, internal links and mobile behaviour are tested during the build.
Current review status
The launch corpus has editorial review but not a separately named professional pest-controller review. Pages display this limitation. When a real reviewer is engaged, their identity, experience and scope of review will be published rather than implied.